Winning Funding VII 
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PART VII OF THERE IS A SIMPLE TRICK TO GETTING FUNDING

Funding results from a balance of three factors. Maximize these three factors and you will win funding.

(1) Contents of the application.
(2) Writing.
(3) Luck of the draw for the review (you can in fact maximize your good luck and minimize your bad luck).

I can help you maximize all three factors. Today, I will address still another aspect of controlling the Luck of the Draw.

As I mentioned, you can help to maximize your luck by managing to whom your application goes for review and funding: to which Institute, to which study section, and to which specific reviewers.

After making sure that your application is with the best institute(s) for funding, and the best study section (review group), now you must accomplish the most important and difficult part: making sure your application goes to the appropriate reviewers.

If you know there is a likely possible reviewer who is biased against the concepts in your application or you personally, you can make this point in a nice way to the SRO. Call or email the SRO and state your case in a nice way. This will usually work for one and possibly two reviewers. Never ask to eliminate three reviewers, however. That is asking far too much. It is a serious effort to put the review groups together. Do not make it worse for the SRO by asking to eliminate three possible reviewers. Do your best to stick to one and then only if it is really an issue.

The score on your application is a reflection of both the assigned reviewers, the study section as a whole, and your application itself. Even if your application is perfectly written and has high intrinsic merit, the application must be reviewed by the most appropriate reviewers in order to maximize your chances of getting the best score possible.

Personality, diligence, intelligence, circumspection, and wisdom are important traits of a reviewer. You have little control over these aspects, except to eliminate one or two people who do not have all of these important positive qualities.

Another key quality is expertise in the subject areas of your application. These subject areas include the specific market for your product, the main technology that will be used, the ancillary technologies, and the techniques that will be used to carry out the experiments. You want to be sure that all of these areas are covered.
To increase the probability that these areas will be covered, you must write very focused and clear Project Description (Abstract) and Specific Aims sections.

In your cover letter, you can list the specific areas that are most important to be covered by reviewers' areas of expertise. However, keep the list to three areas and maybe four at the most. Choose the three most important areas and list them in that order. Keep these areas as general as possible. It is not possible to have reviewers for every application that are specific to all areas of expertise. That would require too many people and meetings would not be effective. Remember, on average there are about 50 applications reviewed at each meeting.

I can show you how to expertly tailor your application to get the most appropriate reviewers. There are a number of other important steps that you can follow as well. Call me (203-980-3905) and I will help you through these steps at no cost.

I can keep you from ever having your application unscored and help you to manage the application process so that your application always goes to an advantageous study section for review, which means that your application will always be in the running.

For more specific information on these topics, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.




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Winning Funding VI 
www.SBIR-STTRgrantshelp.com.

PART VI OF THERE IS A SIMPLE TRICK TO GETTING FUNDING

Funding results from a balance of three factors. Maximize these three factors and you will win funding.

(1) Contents of the application.
(2) Writing.
(3) Luck of the draw for the review (you can in fact maximize your good luck and minimize your bad luck).

I can help you maximize all three factors. Today, I will address another aspect of controlling the Luck of the Draw.

As I mentioned, you can help to maximize your luck by managing to whom your application goes for review and funding: to which Institute, to which study section, and to which specific reviewers.

After making sure that your application is with the best institute(s) for funding, it is important to make sure that your application will be reviewed by the best study section (review group) for your application.

The score on your application is a reflection of both the study section that scores your application and your application itself. Even if your application is perfectly written and has high intrinsic merit, the application must be reviewed by the most appropriate study section in order to maximize your chances of getting the best score possible.

I tell you how to choose the most appropriate study section on my main web site: click here to go there and start reading the third paragraph. Or click here to go directly to the study section descriptions on the CSR web site.

Here is one way to this page on the CSR site: Scroll down and find the general area description that best fits the market for the product in your application. Click on that category.

Now scroll down on this new page. You will find the SBIR/STTR specific study section(s)for this review area. It is usually toward the bottom of the page. Now read through the description of the specific areas covered by this specific study section. If this is the study section in which you wish to have your application reviewed, then be sure to write the Project Description and Specific Aim so that this section and only this study section will be appropriate. To do this, you will also have to go to similar overlapping SBIR/STTR study section descriptions (also listed on this same page) and read those descriptions. Now when you write your Project Description and Specific Aims, make sure that you do not include language that will lead people to place your application in those unwanted study sections.

To summarize, first find the study section in which you want to be reviewed. Then find similar study sections. Compare the specific areas that are reviewed in these different study sections. Now write the Project Description and Specific Aims sections so that the only appropriate study section is the one that you desire. This will give you the highest probability of actually being reviewed in that study section.

It is very important that you do not weaken your application when channeling your application in this way. I can expertly tailor your application in this way, if there is any doubt in your mind as to how to go about accomplishing this selective writing process. There are a number of other important steps that you can follow as well. Call me and I will help you out with these steps at no cost.

I can keep you from ever having your application unscored and help you to manage the application process so that your application always goes to an advantageous study section for review, which means that your application will always be in the running.

For more specific information on these topics, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.




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Winning Funding V 
www.SBIR-STTRgrantshelp.com.

PART V OF THERE IS A SIMPLE TRICK TO GETTING FUNDING

Funding results from a balance of three factors. Maximize these three factors and you will win funding.

(1) Contents of the application.
(2) Writing.
(3) Luck of the draw for the review (you can in fact maximize your good luck and minimize your bad luck).

I can help you maximize all three factors. Today, I will address aspects of controlling the Luck of the Draw.

You can help to maximize your luck by managing to whom your application goes for review and funding: to which Institute, to which study section, and to which specific reviewers.

Let’s start off with the Institute. The Institute is very important because they will actually give you the money for your application. If your application is scored better than 150, it is very likely that you will receive funding no matter which Institute you have your application assigned to.

However, the funding game is all about probabilities. If your application receives a score that is worse than 170, it can still get funded, but now the Institutes have more of a say in the funding. Applications with scores as low as 300 have been funded in lieu of better scoring applications. If you manage your application effectively, you can increase your chances of getting funding for a poorly scored application.

No matter how well written an application is, it is always possible that you will get a reviewer who is just in a bad mood or has a pet peeve with your project. This can put your score into the gray area of 170-230. However, this is an area in which many Institutes have considerable discretion for funding. They often fund projects with worse scores before projects with better scores, depending on the current specific programmatic goals of the Institute. It is very important to manage this part of the grant process effectively, so that you can increase your chances of getting funding for every application that is scored. To my knowledge, an unscored application has not yet been funded.

I can keep you from ever having your application unscored and help you to manage the application process so that your application always goes to an advantageous Institute for funding consideration, which means that your application will always be in the running.

For specific information on these topics, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.




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Winning Funding IV 
www.SBIR-STTRgrantshelp.com.

PART IV OF THERE IS A SIMPLE TRICK TO GETTING FUNDING

Funding results from a balance of three factors. Maximize these three factors and you will win funding.

(1) Contents of the application.
(2) Writing.
(3) Luck of the draw for the review (you can in fact maximize your good luck and minimize your bad luck).

I can help you maximize all three factors. Today, I will address more aspects of Writing the application.

If you are considering applying for SBIR/STTRs then you are probably a very good writer. In fact you are also probably a very experienced writer, having published numerous times over your career. So you may be thinking: “Hey, I already know how to write. That cannot be the problem.”

However writing a grant application and writing a manuscript for publication are two different animals. If you apply the techniques that you use in writing manuscripts to grant writing, you will decrease your chances of funding considerably.

Anyone can increase their success rate at obtaining funding by learning to write in a grant application style, even if one is already being funded 70% of the time. I can tell you from first hand experience that most of the time the other 30% of applications could have succeeded as well, had better grant writing techniques been applied.

From my observations of the grant review process, it is clear that the difference between those who are funded 70% of the time and those who are not funded at all lies in the writing techniques far more than in the scientific and technical merit of the proposed projects.

Learn the appropriate grant writing techniques and you will get funded more often. I can make this statement because only a small percent of applicants take the time to learn the effective ways to express their information such that all of the key concepts are understood by the reviewers. This gives a big advantage to those who do take the opportunity to improve their grantsmanship skills.

Do not get me wrong, you still need to have an intrinsically meritorious idea and the methods to succeed, but that alone is not sufficient. You must also learn to communicate those facts in a grantsmanship kind of way.

For specific information on this topic, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.




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Winning Funding III 
www.SBIR-STTRgrantshelp.com.

PART III OF THERE IS A SIMPLE TRICK TO GETTING FUNDING

Funding results from a balance of three factors. Maximize these three factors and you will win funding.

(1) Contents of the application.
(2) Writing.
(3) Luck of the draw for the review (you can in fact maximize your good luck and minimize your bad luck).

I can help you maximize all three factors. Today, I will address some new aspects of Writing the application.

Having all of the correct information in your application is necessary, but it is not sufficient for obtaining funding. Even though you gave the reviewer all of the necessary information, your application can still be unscored. I have seen this happen very often.

This comes back to what I wrote about yesterday. In my experience, almost every unscored application is put into that category due to a lack of key information. If the reviewers do not see the information, then it might as well have not been there.

It is clear that putting information into the application is not enough. You must also put the information into the application in such a way that reviewers will see the information. Simply repeating information is not enough.

For the reviewer to see the key information, the information must be presented in the appropriate form, both in terms of the overall organization of the application, the organization of each section, and the organization of each paragraph.

Your applications should never be unscored if you always include all key pieces of information and you express that information in the appropriate way.

For specific information on this topic, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.




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