Techniques in Writing V


One of the key factors in getting your proposal funded is selling your idea to the reviewers. So, how do you sell your idea? There are many techniques for doing this.

It is important that the reviewers think to themselves “Hey, this is a great idea!”

You cannot tell a reviewer that you have a great idea. You must show them. Here is how to show them that you have a great idea.

Write in a simple high level manner, keeping things on a 10th grade reading level. Use short simple words wherever possible. Use short sentences. This allows the reader to focus entirely on your ideas.

Clearly tell the significance of your product to the reader. The significance is in what benefits your product will bring to the user. What will you provide that no other product can provide? Do not be abstract. Give a solid example of the benefits that your product will bring that no other products can bring.

Next, design your experiments to prove the feasibility that your product can bring about those benefits. Keep the approach focused on this and this alone. Leave out all non-critical sets of experiments. Give detailed feasibility criteria. Make sure that the criteria clearly support the idea that your product will indeed bring about the claimed benefits.

This technique gives you the highest probability that the reviewer will get excited about your product and be confident that you will indeed succeed.

For more specific and additional information on this topic, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to

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