Techniques in Writing II 
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IMPORTANT ASPECTS OF WRITING A PROPOSAL II

One of the key factors in getting your proposal funded is selling your idea to the reviewers. So, how do you sell your idea? There are many techniques for doing this.

Another important technique is to always control the reviewers’ thought process in terms of where their mind will wander as they read your application.

As the reviewers read your application, their minds will start to ask questions. You must learn to anticipate these questions and answer them immediately in your writing. If you do not answer them immediately (or say where in the application the answer can be found), then one of two bad things can happen or one of two good things can happen.

For the good, a reviewer might forget the question and move on or the reviewer might figure out the correct answer, thus no problem.

However, why take that chance in a proposal?

When writing a proposal, take steps to reduce the risk of failure and increase the probability of success.

Here are two bad things that can happen when you let the reviewers' minds wander:

First and worst, they will come up with the wrong answer to the question that was left hanging. You do not want this to happen.

Second, a feeling of incompleteness in the application will set in, even if the question is addressed later. Do not expect the reviewer to put in the effort to keep everything straight. That is your job as the applicant. The reviewer has a lot of applications to go over and does it in a short period of time, so make the proposal as easy and thought free to read as possible.

Use this technique to your advantage.

For more specific and additional information on this topic, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.



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