IMPORTANT ASPECTS OF WRITING A PROPOSAL
One of the key factors in getting your proposal funded is selling your idea to the reviewers. So, how do you sell your idea? There are many techniques for doing this.
One important technique is to gain the reviewers' trust. Do not upset their comfort level. To accomplish this, you must know your field and repeat the field dogma. Do not challenge the current dogma in the background section. SBIR grant applications that will change the current paradigm are few, so you really do not have to worry about this. Do not try to position your application to appear as if it does change the current paradigm unless it actually does, which is very rare.
Almost always, your idea will extend the current paradigm. Put your idea in this context. That way the reviewers will feel that they trust your judgment. They have seen that you understand what they understand and they can see the logical extension. Now you have their trust and they will be more likely to give you the benefit of the doubt in other areas of the application. In fact, they will want to give you a good score because they trust you and feel comfortable with your proposal, so they will be willing to overlook other areas of weakness.
I have seen this happen many times. Use this technique to your advantage.
For more specific and additional information on this topic, click on this link: High Level SBIR/STTR Grant Writing Techniques.
If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.
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