Stay Focused


A major fault in applications is a lack of focus.

If you have a new technology, it is likely that you will have many uses for that technology.

I have seen many applications fail because the PI was too excited and had the “kid in a candy store” syndrome. The PI could not decide on one focus for the application.

This desire to be all encompassing and miss nothing results in a diffuse and unfocused application. This leaves the reviewers both confused about just what the PI is planning on doing and concerned that the PI is not focused.

A new technology with many uses can result in many Phase I applications. Use this approach instead. Just be sure that there is not too much overlap. Some overlap is fine. If you write multiple Phase I applications, the reviewers will see individual applications as clear and focused. This will give the reviewers confidence that you will attack and solve problems in a focused and systematic manner.

If you have any doubt about overlap, check with your program officer or call the Office of Receipt and Referral at CSR at the NIH or the equivalent office at another SBIR funding institution. They will help guide you. Just be very clear about the differences in the applications. I can help you with this.

Follow this path and you can get funding for multiple Phase I applications instead of unscored results on one application. Again, call me 203-980-3905. I can help you do this.

For additional information on this topic, click on this link: High Level SBIR/STTR Grant Writing Techniques.

If you have any questions, please feel free to contact me or go to

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