DON'T LET THE REVIEWERS MISS KEY INFO
Ever notice how the reviewers seem to miss key info? At every review meeting I have attended, it is clear that most reviewers are missing key details in applications.
For the most part reviewers are diligent and work hard. They have 9 applications to get through in a short period of time. When you write your application you must think in these terms.
Do you know what an elevator speech is? When you pitch your business idea to a venture capital group, you will be asked to start with an elevator speech. This is a 1 minute speech (the time you would have in an elevator) to present your main idea, why it is worth pursuing, you have the right team, and how you will accomplish the main idea (specific aim).
Before you write your application, come up with an elevator speech. Hone this speech such that you could give it to your grandmother (the one who is not a scientist) so that she would understand it.
When you write your application, keep the essentials of this speech in mind and build out from there. Do not weave a web that is too complex or you will lose the reviewer and the reviewer will miss information.
In your application, you only need to give the essentials that are needed to understand what you are doing, why you are doing it, and how you will do it. You do not need every detail and you do not have to be exhaustive. You only need enough detail to allow the reviewer to understand that the product will have impact, you know the field, you can accomplish the task, and how you will accomplish the task.
From my experience, the above paragraph is a key paragraph for writing grant applications that will have a higher chance of being funded.
One more key concept: Reviewers read the first sentence in a paragraph and they often skip the last several sentences in a long paragraph. Therefore always start the paragraph with the most important sentence; never build the paragraph up to the most important sentence.
If you follow these tips, you will greatly reduce how often reviewers miss key information in your grant application.
For more tips on this subject, click on this link : High Level SBIR/STTR Grant Writing Techniques.
If you have any questions, please feel free to contact me or go to SBIR-STTRgrantshelp.com.
[ 1 comment ] ( 6 views ) | permalink |
( 2.9 / 66 )
Calendar
